November 17, 2015
How to Find Health Care Leads
In this article, we provide you tips on how healthcare lead generation is done to help you reach out to a broader audience that would also lead to a broader coverage of your product.
You’ve got to admit that you receive a lot of emails everyday and you don’t read each one of them. It’s not that you’re lazy, there’s just too many of them to even skim through one by one. Now, the secret to getting health care leads through this method is how to get your customer’s attention with just your email’s subject.
What can you say to get your customer’s attention via email? The same goes with regular mail, you just have to think of a creative and eye-catching idea to draw your customer’s attention and raise their awareness so that one mail that will stand out from the rest.
This is one of the proven most effective processes compared to other marketing strategies. This type of approach convinces prospective customers to buy products and services by pre-qualifying them through a set of evaluating questions or at least making them schedule an appointment with the business owners or sales force for more detailed information on the program, and of course, to close them.
This is one of the most direct approaches next to mailing, because it will save the business owner time. Because of the qualifying questions, the business owner would know immediately if customers are even interested with the product or service.
Door knocking could be a very strenuous task, especially if the people living on the house you visited for a quick demonstration would not open the door. That is why this method was never considered the best method for generating health care leads.
However, hiring the right people will actually help you realize that this method is also one of the most effective health care leads generation strategies other than telemarketing and direct mail. Details on that would be discussed at the end of the article.
Free seminars / Townhalls
This is a great way to lessen the legwork of door knocking. If you know a small place that you could rent, you can invite friends and their associates for a quick talk about your product or service and how it could help them. At the end of the talk, have those interested in your product or service list down their names so you could schedule a sit down appointment with them to discuss the other aspects of what you’re selling.
In this way, you’re not just generating the health care leads that you’re looking for; you are also direct selling your product to a relatively big audience.
SEO and Social Media
You can build your network of health care leads by creating your blog focusing on health care and other related topics. Don’t forget to leave your contact information on your website so that people who would be reading your blog would be able to contact you when they get interested with a post or with your products or services that you advertised on your website for free.
To further expand the breadth of your website, you could always build social media pages for you blog. Maximize the use of Facebook, Twitter, Pinterest, and other social networking sites, in order to reach every nook and cranny of the Internet and get those health care leads that you’ve been searching so hard for.
Pace your work
It is important to have a system when finding your health care leads so that you would not be too drained while accomplishing the task at hand. Start out with a small weekly goal, which you can divide to even smaller chunks for each day.
For example, you can start with 10 leads in a week. You can further divide this to two leads in a day for five days. In that way, you would be able to accustom yourself to the task at hand. Add to that, you’d be able to expand your knowledge as to how you’d be able to get more leads in the next weeks to come.
Remember, you are looking for health care leads. Therefore, it would be awkward if you become sick in the middle of your health care lead generation project.
However, if you’re already exhausted, then there are other ways to get those health care leads. One way of getting those leads without breaking a sweat is by hiring health care lead generation specialists. We at TheLeadTree offer several lead generation strategies to get your business going.
We ensure three great guarantees, when you entrust us your health insurance lead generation:
- We guarantee each lead is exclusive and will never be resold.
- We guarantee each lead will meet your criteria such as age, homeowner status and specific zip codes
- We guarantee every appointment.
Add to that, we are a BBB accredited company with an A+ score, which means that you would be getting your leads fresh straight from our call center floor to meet your criteria.
For more information you could call our toll-free number +1-910-795-2888.