November 20, 2015
Solar Lead Generation Series SEO
“No matter what people tell you, words and ideas can change the world.”
– Robin Williams
Solar energy entrepreneurs are surely making the most out of the latest technology to help them in their pursuit for solar lead generation. Actually, they are mixing old and trusted strategies like door knocking with some of the modern methods like telemarketing in getting those solar leads.
However, there are still some other contemporary strategies that they can adopt, which might help them in their solar lead generation mission; although these strategies had left some business owners hesitant at trying the business strategy. One these is solar lead generation through SEO.
The tricky world wide web
Using search engine optimization (SEO) for solar lead generation should not be a very difficult task, based on some SEO advocates. In fact, SEO for solar lead generation should be as easy a building a blog for your solar energy business.
So, how do you set-up a blog for your business?
The blog should be a collection of articles or posts focused not only on promoting your product but centered on the concerns of the target audience as well. The content should be highly informative and likewise, entertaining to readers of the blog.
Apart from that, the content of the blog should also be intelligent but thoughtful to the needs of the prospective customers. These basic characteristics are essential to have that solar lead generation project up and running.
To make the website a more effective solar lead generation tool, don’t forget to put your contact information on it so that prospective customers can reach out to you and schedule a sit down appointment with you or your team.
The power of social networking
Add to that, it would be best to maximize the use of social media in promoting your blog or website. Take into account the number of times an article or post on your blog gets “liked” or “shared.” The more articles or posts from your blog get attention in social media repetitively, the more search engines notice your website, which would lead to your website moving up in the rankings.
However, you must have a lot of patience when building up your blog or website and when managing it so that it would rank well. Honestly, building up your solar lead generation project solely through SEO would take a while.
That is definitely a very long while. So, the best way to do this is by spreading your eggs and not concentrating on one basket. You could try combining any of the earlier solar lead generation strategies with SEO. In that way, SEO would only supplement the entire project and would even provide you more prospective customers the moment you’ve established your website as a credible source of information for solar leads as well as your product.
Most of the basic tools and platforms concerning the creation of a blog or a website can be searched and downloaded on the Internet. You just have to learn from them as you apply them on your new website.
If you are still confused with how to even begin building your website, you can always hire an SEO specialist to do the job. Just remember to consider these important questions when searching for an SEO specialist to help you with your solar lead generation project.
The SEO specialist must be able to explain to you the game plan. They should be able to give you a brief picture of what’s going to happen on your website and what strategies they would be applying to them. Add to that, they would be honest with you if they plan to apply certain techniques that might be unscrupulous.
Remember, your website would be monetarily penalized for certain SEO strategies.
Apart from that, a reputable SEO specialist would be able to interpret and report to you what’s going on with your website. They must be able to set your expectations as to what’s going-on with your website and how is it performing vis-a-vis the competitors in the solar energy market.
Also, an SEO specialist must be able to adapt to change and discuss to you the necessary changes needed on your blog or website in order to raise the probability of a guaranteed lead for your solar lead generation project.
Of course, all of the steps that the SEO specialists should be in accordance to the rules and standards set by search engines. Remember, your credibility, as well as your product’s is also at stake here. If your hire an SEO specialist who uses unscrupulous strategies, then perhaps it would be the best time to look for another to help you with your solar lead generation project.
Speaking of getting an SEO specialist, our company, TheLeadTree, offers several services that would be able to help you in your solar lead generation. One of these services is SEO consultancy.
TheLeadTree has three guarantees to its customers, which are:
- We guarantee each lead is exclusive and will never be resold.
- We guarantee each lead will meet your criteria such as age, homeowner status and specific zip codes
- We guarantee every appointment.
Add to that, our company provides solar lead delivered to you fresh daily from our call center floors that meet your criteria. For more details about the service we offer for your solar lead generation, you can call our toll-free hotline +1-910-795-2888.