What SEO Practices Should You Avoid This Year?
If you have been active in your online business marketing anywhere within the last decade, then you have probably heard of the term SEO.
What is it? SEO, or Search Engine Marketing, is an umbrella term for various online marketing strategies. Based on the name itself, it is the process of increasing your website’s traffic by giving it a higher ranking on search engines.
Many people claim to be experts in this field. However, a lot of them are not. There are literally hundreds of SEO techniques out there for you to follow. Today, let’s talk about something else.
Today, let’s take a look at the SEO practices that you SHOULD NOT do if you want to be ahead of the competition.
Mistake #1: Keyword Stuffing
So many business websites are guilty of this.
Keyword stuffing is a shady practice where content creators overload their pages with certain keywords that are related to their products and/or services.
Let’s say a business is selling car parts somewhere in Seattle. When you visit their site’s pages and blogs, you’ll see words like “used par parts”, “Seattle used car parts”, ”car parts in Seattle” and more.
The keywords are overused so much that it’s ridiculous. Most of their pages and blog posts are stuffed with keywords that some of their sentences no longer make any sense.
It’s ineffective, it makes the business look stupid, and user experience is compromised. Just don’t do it.
Mistake #2: Having duplicate content
When large chunks of your page content exist on a different website or even another page of the same website, then it will be considered as duplicate content. Search engines value websites that have unique content.
If your website has duplicate content, search engine spiders will rate poorly.
“Wait what? Spiders? How did we end up talking about arachnids?!” you ask. Here, let me explain.
Imagine Google (or any other search engine, for that matter) as an omnipresent “cyber spider”. The spider’s job is to track and list all existing websites as well as its pages and content. This spider is programmed to process all sorts of information (they’re pretty smart!) from millions of websites. And don’t forget, these spiders have superhero-like memories. Once they scan a page, they’ll remember it forever.
When this spider lands on your website, you will want to do everything you can to gain its favor. One effective way to do this is by creating high-quality content. By “high-quality”, I mean relevant, grammatically correct, and 100% unique content. Otherwise, the spider will file you under the “low-quality websites” category. In this case, you will find yourself buried deep down on the search results and your customers will not find you. Obviously, you don’t want that.
So go and check your site for duplicate content and once you find one, either change it or simply get rid of it.
Mistake #3: Not optimizing the website for mobiles
Mobile optimization of websites is not new. In fact, Google announced that it included mobile-friendliness into the website ranking criteria way back in 2014. However, this 2017, mobile friendliness will most likely be a priority due to the increase in users using their smartphones and tablets to surf the internet all day.
If you want to increase your chances at getting a higher search engine ranking, optimize your website today. There are several mobile-friendliness testing tools online or you can always use your phone to check how your site performs on a mobile device.
Based on the key points above, increasing your SEO rank requires you to put your users first. This 2017, people’s need for high-quality websites will definitely increase. To keep ahead of the competition, ensure that you only post unique and relevant content.
We hope you find this article helpful! What other bad SEO practices should you avoid? Let us know in the comments!