Improve Your Effectiveness in Order Taking with Telemarketing

A key element to running a successful marketing campaign is the response you get from your customers and the sales that are generated from the campaign.  Managing the campaign relies on recording the results from a specific marketing activity so other sales numbers are not intermingled.  In this way you are able to identify what actually worked well in your campaign and compare the results and costs with other efforts. 
 
Using telemarketers to handle your orders is an excellent way of differentiating between customer responses from different marketing activities.  We can establish different dedicated customer telephone numbers that can be used by different marketing campaigns or arrange for a sales reference to be taken when a customer places an order.  This will ensure that when an order is taken you will be able to identify exactly why that customer placed the order; from a newspaper ad, TV or radio slot or simply a returning customer placing a repeat order.
 
A great advantage when using telemarketers is that you can easily deploy and manage the resource as your business needs demand.  Running a marketing campaign for a month may require a high number of representatives sitting on the end of the telephone waiting for customers to call in with their orders.  The question arises, what do you do with all these people when the campaign has been completed?  If you hire them, can you fire them as easily or will you have to keep finding work for them and incur a high business overhead?  Using a telemarketer removes any issue of overhead as you only pay for what you use and when the campaign has run its course the overhead drops out of your budget.
 
For complete control of order taking without incurring fixed business overhead as well as making sure your sales team remains focused on their own activities, using an outsourced telemarketing provider makes excellent business sense.
 

Order Taking – the Last Hurdle in Making a Sale

Attracting new business and taking customers through the buying decision requires a great deal of time and money.  It is vital that customers are provided with a smooth and efficient order taking process to ensure that they do not fail to complete the purchase at the very last hurdle.  If a customer wishes to place an order they will not expect to be hanging on the telephone waiting for a sales representative to take their call and process their payment information, they will simply put the telephone down and go somewhere else to buy the product or service from one of your competitors!
 
Telemarketing and call centers are an excellent business resource to handle order taking 24/7 for your sales campaigns.  Not only can you deploy sufficient resources to handle sales orders, but you are able to control the cost over the life of a marketing campaign and reduce or increase the number of sales representatives who will be fielding the calls from your customers without the need to incur any fixed business overhead. 
 
Another advantage of using an outsourced order taking operation is that you can identify exactly where an order has originated from.  If you are running multiple marketing campaigns you need to be able to see the results from each campaign to judge what is working well and what the results and costs associated are.  We are able to identify the source of each order by using dedicated telephone order numbers for each marketing campaign or take sales codes from customers when they place their orders.  You will be able to assess the success of your marketing efforts in an objective way as well as identify the level of repeat business that is being done.
 
Making sure your order taking is performed smoothly enhances customer satisfaction and improves your customer image and reputation for service.  In a highly competitive business world, this is essential to building and maintaining good customer relations which will be reflected in your sales performance and the embedded value of your business.