Conducting Surveys with Telemarketing

We have a seasoned team of agents that specializes in survey taking!

Every sales and marketing manager’s dream is to know and understand what customers want and are prepared to buy.  Knowing what customers are looking for, the product or service, the brand, the budget and especially when they are going to buy are key pieces of information when generating a sale.

Customer surveys are an ideal mechanism for testing a pool of prospective customers but they need to be structured, be effective in how they are eliciting and gathering information, recordable in a form that lends itself to analysis by management and do not impose too heavily on the time of the participant.

Using telemarketing professionals to perform customer surveys makes excellent business sense for a number of reasons.

Call Center Survey Taking

First of all, using a telemarketer who is experienced in telephone customer relations will maximize the survey returns that can be collected.  In addition, experienced telemarketers will be able to readily identify sales opportunities that are frequently uncovered during the survey process.  When this occurs, you need a system in place to speedily pass a hot lead over to a sale closer on your team or even allow the telemarketer to take the order immediately for you.  In addition, telemarketers will have a great deal of experience in constructing customer surveys in accordance with your overall objectives; frequently a customer survey is nothing more than an opportunity to move to a sales pitch while the prospect is open and receptive to a less threatening invitation to participate in a survey.

The second major advantage to using a telemarketer for conducting customer surveys is that you can control their activity and especially the cost far more effectively than running an in-house telemarketing team.  Telemarketing teams require a high initial capital investment in terms of infrastructure, recruiting and training while you also need to be sure that you will be using them continuously to get the maximum benefit as otherwise they are a high operating overhead that goes to waste.  Outsourcing this function allows you to gain the advantages of telemarketing experience without the investment in setting up an in-house team while the operating cost can be fixed from the start.  If you require more telemarketing or surveys to be conducted you can choose to increase the cost and conversely, you can cut down on the operation if you feel the budget requires it.

Outsource Customer Survey Taking with a Telemarketer

Conducting a customer survey is a great way to gain an insight into the minds of potential and existing customers.  Learning what a customer is looking to buy, what their budget and timescales for making the decision are represents vital information for any sales and marketing efforts.

Telemarketing Survey Taking

A telemarketer will be able to help you construct a survey that will elicit the information you are looking for and in a format that will help respondents to cooperate and give their time and of course, very valuable information on their purchasing plans.  Once you have constructed a survey, the process of selecting suitable respondents from whom you want the information can be done.  An experienced telemarketer will be able to help you find prospects both from external agencies and from within your own marketing and sales records. 

Calling respondents requires skilled and flexible operators who are experienced in projecting themselves using only their voice.  This requires training not only in technique but also in sales and product knowledge.  In addition, establishing the infrastructure for a telemarketing operation is expensive and for this reason, in-house telemarketing is beyond the capital and operating budgets of many companies.  Even those that do have in-house operations are often unable to achieve the level of performance of a dedicated, outsourced operation.

Outsourcing survey taking allows for an effective poll of customer attitudes without a heavy initial investment.  Operating costs are completely controlled and can be fixed in advance.  In addition, if more work needs to be performed this can be readily arranged and again, with complete cost control.  Conversely, if the survey taking needs to be scaled down, there is no cost implication for shutting down the operation.

In short, outsourcing customer survey taking to a telemarketer will provide the best results for the least cost.  Complete control is assured and telemarketers are very experienced when it comes to identifying a sales opportunity that may be uncovered during the survey taking.