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Mortgage Search Engine Optimization, Mortgage SEO

Illegitimate SEO Techniques

Some practices are not considered ethical by the search engines, search engine users and above all, your competition. Engaging in these practices is a sure way to bet black-listed by the search engines. Even if the search engines do not identify the use of black-hat tactics, it is likely that your competitors will. Make no mistake; you will eventually be turned in to the search engines.

mortgage seo, real eastate seoBlack Hat Techniques

Spamdexing

Spamdexing refers to techniques aimed at manipulating the relevancy or prominence of resources indexed by search engines. Quite often, this is executed in a way that is inconsistent with the purpose of the indexing system. Search engines use increasingly complex algorithms to determine relevancy ranking. For example, the search engine may examine whether the search term appears in the META keywords tag, in the body text or URL of a page. Most search engines check for instances of spamdexing and will inevitably remove such pages from their indexes.

The destructive nature of spamdexing was quickly realized by the search engines and efforts to circumvent the effectiveness of these black hat practices were promptly implemented. Such efforts can be seen as the quintessential reason behind Google's success. Their efforts allow them to both produce superior search results and combat keyword spamming. The greatest weapon in their arsenal is their reputation-based PageRank link analysis system. That being said, it must be mentioned that Google has not been completely immune to more sophisticated spamdexing methods. Google bombing is another unethical form of search engine result manipulation. In this case, less than ethical SEO place hyperlinks that directly affect the rank of other sites. Google algorithmically combated Google bombing on January 25, 2007.

There are essentially two forms of spamdexing; content spam and link spam.

real estate seo, mortgage seoContent spam

These unethical SEO practices involve altering the logical view that a search engine has over the content of a web page. They all aim at examples of the vector space model for retrieval of information on text collections.  Real estate seo.

Hidden or invisible text 

It was once a common practice to disguise keywords and phrases by making them the same color as the background, using an extremely small font size or even hiding them within the HTML code such as "no frame" or "no script" sections or ALT. This tricks the web crawler by making a page appear to be relevant in hopes that it will be easier to find.

Keyword stuffing 

This practice of keyword stuffing involves the calculated placement of keywords within a page to raise the keyword count, variety, and density of a web page. In the beginning, indexing programs simply counted how often a keyword appeared, and used that number to determine relevance levels. Today, most search engines have the ability to analyze a page for keyword stuffing and determine whether the frequency is consistent with other sites unethically created to attract search engine traffic.

Meta tag stuffing 

Another obsolete SEO tactic involved repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. The major search engines were quick to put an end to this technique and excused it as an option in 2005.

Gateway pages 

Creating poor-quality web pages that contain minimal content can be stuffed with very similar key words and phrases. They are designed to rank highly within the search results, but are of little use to visitors looking for information. A blank or text laden page with a "click here to enter" in the middle of it is generally a sure sign of a doorway page.

Scraper sites 

Scraper sites are commonly called MFA or Made for AdSense sites. They are created using programs designed specifically to 'scrape' search engine results pages or other sources of content and create redundant content for another website. At first glance, the content on these sites appear to be unique. However, the text is actually an amalgamation of content taken from other sources. Scraper sites are usually full of advertising, or can even redirect users to another site.

Wiki spam 

Unscrupulous SEOs take advantage of the open edit ability of wiki systems to place links from the wiki site to their spam site. Fortunately, Wikipedia installed a 'nofollow' value for the 'rel' HTML attribute in 2005. Links with a 'no follow' value are ignored by Google's PageRank algorithm.

Spam in blogs 

In the same vein as Wiki spam, SEOs can place links randomly on other sites, and insert desired keywords into the hyperlinked text of the inbound link. In addition to blogs, guest books and forums are equally susceptible to this form of spamdexing.

Spam blogs 

Spam blogs or splogs are quite similar to link farms. A splog is a fake blog created for the sole purpose of spamming.

Google bombs 

A Google bomb or link bomb is aimed at influencing the ranking of a web page in results returned by the Google. In theory a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if many sites link to the page in this manner.

 

 

SEO PLANS

Phase I

On Page:

  • Up to 15 researched keyword phrases optimized for high search engine rankings. (learn more)
  • META-content optimization (learn more)
  • Web copywriting of existing/new homepage content with researched keyword phrases (learn more)
  • 9 Additional Web Pages optimized

Off Page:

Mortgage SEO Techniques

 

mortgage search engine optimization real estate seoOther forms of spamdexing

Mirror sites 

This shady SEO tactic involves hosting a number of web sites with similar content but different URLs. Many search engines give a higher rank to results where the keyword searched for appears in the URL.

URL redirection 

Another technique aimed at artificially driving web traffic involves taking web users to other pages without their intervention. META refresh tags, Java, JavaScript or Server side redirects all can be used for this purpose.

Cloaking 

Cloaking can be achieved through a number of practices; all of which reveal a different page to the search-engine spider than what is seen by the user. Cloaking is often an attempt to mislead search engines about the content on a web site. Cloaking is not always a malicious tactic, and can be used to increase accessibility of a site to users with disabilities, or to provide users with content that search engines can not read. Google actually uses cloaking when it delivers content based on a user's location.

Code swapping 

Code swapping involves optimizing a page for top ranking, then, swapping another page in its place once a top ranking is achieved. While this may happen as a business model changes or if a site changes hands, it is not ethical to engage in this practice with the intent of duping the search engines. Further the results are going to be temporary in most cases.

realtor seo, real estate search engine optimizationLink spammortgage serach engine optimization

These techniques take advantage of link-based ranking algorithms. For example, Google's PageRank algorithm is designed to assign higher ranking to a website when other highly ranked websites link to it. Link spamming can also influence other link-based ranking techniques like the HITS algorithm.

Link farms 

This practice Involves creating tight-knit communities of pages that strategically referencing each other

Hidden links 

Putting links where visitors will not see them in order to increase link popularity.

Sybil attack

As the name suggests, this tactic involves the creation of multiple identities for malicious intent. Unethical SEOs create multiple web sites with different domain names that all link to each other.

 

Referrer log spamming 

When someone accesses a web page (the referee) by following a link from another web page (the referrer) the referee is given the address of the referrer through their internet browser. Many websites have a referrer log which indexes which pages link to that site. Referrer log spamming involves allowing a robot to repetitively and randomly access a number of sites with a specific address given as the referrer, that address then appears in the referrer log of each sites that has a referrer log. The theory relies on the fact that many search engines rate the importance of sites by how many other sites link to them. This form of spamdexing is used to increase the search engine rankings of the spammer's sites, by getting the referrer logs of target sites to link to them.

Page hijacking 

Page hijacking involves creating a rogue copy of an existing website which shows similar content, but aimed at redirecting those who click on it to unrelated or even malicious websites.

Buying expired domains 

Link spammers often monitor DNS records for domains that are about to expire. They take this opportunity to buy them up and replace them with links or redirects to their pages.