Cheap Mortgage Leads   

buying even the cheapest mortgage leads can be a great way to get your pipeline going without breaking the bank.

Since the price of mortgage lead generation is based off the cost of producing the lead.  You can obtain cheap mortgage leads by adjusting any of the variables that effect call center production. 

The main factors that effect Price...

1. Exclusivity

2. Criteria

3. Age

That being said, these same factors have the opposite effect on the closing ratios.  The older a lead is the less warm it is, the more open the criteria filters are, the less qualified they are and finally if you have several other agents calling the same inexpensive  mortgage leads you are calling, then you can imagine how exclusivity comes into play.

Inexpensive Mortgage Leads              

Exclusivity

$ = Semi-Exclusive- sold up to 4 times

$$ = Exclusive- Sold once as exclusive for 45 days

$$$ = Guaranteed Exclusive- By phone verifying, we make sure they have not requested other quotes or currently engaged in conversation with any other brokers.  "No questions asked replacement policy".

Cheap Mortgage Leads can also so be guaranteed exclusive mortgage leads by adjusting the other two variables of cost.

Aged Mortgage Leads

We have leads ranging in age from live mortgage leads that are transferred in real time to aged leads that have prepayment penalties expiring and that's why not ALL aged leads are cheap mortgage leads.

   Criteria Filtered Mortgage Leads

With telemarketing the criteria filters of a lead can be narrowed down to fit a certain product, which will increase the price of your cheap mortgage leads or you can choose to cut cost by broadening the criteria. 

Criteria Examples are...Fico Scores , Loan Amounts, LTV, Interest Rates, Property Type just to name a few.  By customizing your telemarketing list and qualifying questions we can generate the perfect lead to fit any budget or mortgage marketing campaign!  Cheap mortgage leads naturally have less strict criteria.

Why Buy cheap Mortgage Leads

Since cheap mortgage leads cost less you can actually reach the same if not higher R.O.I on your campaign.  You just have to be ready to burn through more numbers.

Another reason people buy cheap mortgage leads is to supplement volume needed keep their LOs busy prospecting while only giving expensive mortgage leads as incentives for good conversions.  Like they said on Glengarry Glen Ross  "coffee is for closers"  and the closers got The Lead Tree leads!

Always Be Closing!