SEARCH ENGINE OPTIMIZATION (SEO)
Illegitimate SEO Techniques
The following SEO techniques fall in the grey area between legitimate tactics and search engine spam. These practices are not well received by search engines or your competition and can even result in getting your site banned from some search engines.
Grey-Hat SEO Techniques:
Paid Links
There is nothing wrong with purchasing links as an adjunct to your advertising strategy. However, it is not considered legitimate if the links are purchased with sole intent of increasing link-popularity or PageRank. In fact, sites like LinkAdage exist that have made a business out of the practice. Links purchased with the sole intent of boosting link-popularity can result in a penalty.
Duplicate Content
Redundant content on the web has become a serious problem for both search engines and the people that use them. It reduces the quality of search results when the same sites consistently appear at the top of results pages. The dilemma is largely due to the ever increasing popularity of affiliate programs.
In an effort aimed at thwarting this problem some search engines have installed filters that identify and eliminate redundant pages.
Some sites, by definition, will inherently have redundant content. Resource pages and directories are two examples of sites that must have redundant material in order to remain functional. These sites are not penalized by the search engines; however, the redundant material is often ignored.
SEO PLANS
Phase I
On Page:
- Up to 15 researched keyword phrases optimized for high search engine rankings. (learn more)
- META-content optimization (learn more)
- Web copywriting of existing/new homepage content with researched keyword phrases (learn more)
- 9 Additional WebPages optimized
Off Page:
- Implementation of Webmaster tool accounts in Yahoo, Google, Alexa . (learn more)
- Google Analytics (learn more)
- Relevant blog (learn more)
- Standing Analysis (learn more)
- Includes manual submission to top 5 search engines (learn more)
- Manual submission to top 10 link directories (learn more)
- automated submission to over 100+ search engines (learn more)
- Google Sitemap XML file (learn more)
- Robots.txt file (learn more)
- 1 optimized link with relevant keywords (learn more)
Your Cost: $1,499.00