Real
Estate Lead Generating Websites
If
you are a Real Estate Agent, or provide a Real Estate service you know how
important it is to have effective real estate lead generating websites. Or perhaps you
don't. Perhaps you think effective real estate SEO is beyond your
grasp, too difficult to master, too expensive to afford, or just too
mysterious to understand.
Help is here.
We will take you step by step and show how to develop a real estate lead generating website that can give you the freedom of generating your very
own leads for real estate!
How the Content Oriented Approach Works
Real Estate Lead Generating Website
1. Understanding keywords (or search terms) is crucial to setting up lead generation websites. Every web entrepreneur including every real estate agent and company wanting to have online success needs a detailed analysis of their primary keywords. The result of this analysis is a specific keyword group which represents all the important search terms you are going to focus on.
2. Once we have determined the appropriate keyword group we create or modify
already existing "web properties" where we will be driving traffic. The
first, and perhaps most important web property is your primary lead
generating website. But
in the short term this may not be where you get most of your traffic. You
will want to create web properties focused on less competitive phrases
within your keyword list. It will be much easier to dominate these, and
therefore easier to generate traffic with them. Depending on your
circumstances these other web properties may be "mini-sites", tightly
focused blogs or even a specialty site like the ones you find at
Squidoo.com.
Mortgage Lead Generating Websites
In other words, each keyword group should have three or four focused web
properties all of which are aimed at pulling traffic from different keywords
within your keyword group.
The key with all of these
web elements is to fill them with a significant amount of tightly-focused
content. This is what will set them apart as resources worthy of the
attention of the search engines. It is what will first and foremost give you
ranking in the search engine results pages, and will ultimately bring you
targeted traffic.
Mortgage Lead Generating Websites
Why have multiple web properties rather than just try to drive traffic to your main site?
We've already touched on
the main reasons, but we'll elaborate a bit further. First, each of your
mortgage lead generating websites should have a slightly different keyword focus. Rather than trying
to focus your primary lead generation website on a combination of "real estate
Second, the search engines
often regard certain types of mortgage lead generating websites differently. Tightly focused
blogs - especially if they are part of a larger site like blogger or wordpress almost always get crawled more often and are given more weight
than brand new websites. Google owns blogger, so it makes sense that they
might give blogger sites a bit of a leg up. Squidoo is another story again.
Squidoo lenses (focused pages) often do well in search results - perhaps
simply because the good ones are so tightly focused.
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Building Links to Your Lead Generating Website
Creating inbound links to web properties is very important, but it should
not become your focus until after your lead generating websites have been built, given a
healthy amount of targeted content, tightly focused for your main
keywords. Remember, web properties should not be viewed as a source of
links to primary website. They should be seen as "traffic bait" - places to
draw traffic from keywords that are easier to dominate.
Real Estate Lead Generating Website
However, once your targeted web properties are in place and we have a good
amount of highly targeted and optimized content for each of your main
keywords, the emphasis shifts to building links into each of these web
properties. Not just to your primary site but to all of them since you want
each of them to gain search engine ranking and attract traffic. .
In order to create links we
create a program where we make posts on a monthly basis to many different
real estate blogs. The program also includes an aggressive article marketing
component. This is one of the most effective strategies for real estate lead
generating
websites. By writing and distributing articles focusing on your
community we are able to create effective and relevant links with several
influential and relevant sites. The impact of this targeted link building program
is to strengthen the association of your lead generating websites with your primary
keywords and to put you in the top of the search engine rankings,
literally leap frogging you over your competition.
